The Ag in Action Event

The Ag in Action event is dedicated to getting machinery moving and providing space, crop and infrastructure to showcase the latest and greatest machines in action. Taking into consideration the already full calendar of Field day shows, A&P shows, etc and the need for crop and suitable weather the month of February has been selected.

Ag in Action will run for two days on Thursday 10th and Friday 11th February. It is envisage dedicating Wednesday the 9th to media and dealer networks only to provide staff a full day of familiarisation with the machinery maximising their knowledge and selling potential to ensure your event is a success. Safety during demonstrations must also be covered at this time to ensure a safe and enjoyable event for all concerned.

Unlike existing static or limited demonstration shows Ag in Action is dedicated to demonstrating equipment. Large demonstration plots to showcase even the largest of machines will be made available. Areas up to 10ha (or more if required) will be available to purchase to ensure your demonstration lasts long enough to fully demonstrate your machinery.

Crops of Grass or Maize (or other crop by negotiation) will be grown to request for exhibitors who sign up before August 20th 2010. Maize or other specialist crop establishment costs are additional to listed plot costs. All plots are multi use areas and are available for forage harvest, cultivation, drilling and other activities.

With little in the way of restrictions on the type of activity you can perform on your site you are free to demonstrate the full range of machinery you have making Ag in Action the best value event you will attend!

The event will be broken into 5 areas:

• Demonstration Plots - with forage, maize or other requested crop and cultivation.

• Earth Moving/Diggers - Earth moving equipment, diggers and loaders.

• Stacking/Bale Handling Equipment - Stacking forage and maize provided from forage and maize demonstrations.

• Semi Static Display - for smaller demonstrations not requiring a large area of land.

• Static Display Area - for complementary businesses that who do not require forage or demonstration space yet demonstrate a synergy to the target audience

Dedicated demonstration type events are now held in most countries allowing potential buyers to get up close and see the machine in action. Being able to see a machine working, seeing the result and talking with the operator means the potential buyer can have all their questions answered and buying hesitations nullified bringing him closer to the actual purchasing decision.

Overseas trends have proven that the static display type show is not as effective as a moving demonstration type event. The best known is undoubtedly Grasslands and Muck in England. Running every 3 years its next show is May 2011. From small beginnings as a breakaway from the Royal Show this event is now well established in the farming calendar as a must see event for viewing new machinery in action.



Exhibitors are welcome to download a view a full Ag in Action prospectus here